Cookie Policy
Last updated: 14 October 2026
This Cookies Policy explains how Genpower Ltd uses cookies and similar technologies on the JCB Tools website.
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies can include tracking pixels, scripts, tags, local storage and other technologies that store or access information on your device.
The ICO confirms that PECR applies not just to cookies in the narrow sense, but also to similar technologies such as tracking pixels, scripts, tags and fingerprinting techniques.
2. Why We Use Cookies and Similar Technologies
We may use cookies and similar technologies for the following purposes:
- to make the website function properly;
- to keep the website secure;
- to remember choices you make, such as account or checkout preferences;
- to understand how visitors use the website;
- to measure website performance;
- to personalise content or adverts;
- to support marketing, retargeting and attribution.
3. Types of Cookies We Use
Strictly Necessary Cookies
These cookies are needed for the website to operate properly. They may be used for functions such as page navigation, security, shopping basket functionality, checkout, fraud prevention and account login.
These cookies do not require consent where they are genuinely necessary for the service requested by the user. The ICO explains that only limited categories fall within the exemption.
Analytics Cookies
These cookies help us understand how visitors use our website, such as which pages are visited, how visitors move around the site and how the site performs.
If we use analytics cookies, we will ask for your consent before placing them. ICO guidance is clear that analytics cookies are not automatically “strictly necessary” and usually require consent.
Functionality Cookies
These cookies help the website remember choices you make and can improve your experience, for example by remembering preferences or supporting embedded services.
Depending on what they do, some functionality cookies may require consent.
Advertising and Retargeting Cookies
These cookies and similar technologies may be used to measure adverts, limit repeated adverts, build audiences, personalise marketing, or show you adverts on other websites or platforms.
If we use advertising, retargeting or similar tracking technologies, we will ask for your consent before placing them. The ICO says online advertising purposes are not covered by the strictly necessary exemption.
4. The Cookies and Technologies We May Use
Depending on your choices and the tools enabled on our website, these technologies may include services provided by:
- Shopify or other ecommerce platform providers;
- payment and checkout providers such as Stripe, Amazon Pay, Klarna, Clearpay or Tower Finance;
- Google services, including Google Analytics, Google Ads and Google Tag Manager;
- Meta services, including Facebook and Instagram advertising tools;
- Omnisend or other email-marketing tools;
- Zendesk or other customer-support tools;
- Ad Beacon, RaekData or similar attribution, analytics or lead-enrichment tools;
- website security and performance tools.
5. Consent Choices
Where we use non-essential cookies or similar technologies, we will ask for your consent before placing them on your device.
Our cookie controls should allow you to:
- accept non-essential cookies;
- reject non-essential cookies; or
- customise your choices.
The ICO says consent mechanisms should provide clear and comprehensive information and should present accept, reject and customise options in a balanced way.
You can withdraw or change your cookie preferences at any time using our cookie settings tool.
6. Browser Controls
You can also control cookies through your browser settings, including blocking or deleting cookies. However, blocking some cookies may affect website functionality.
7. More Information About Cookie Duration
Some cookies last only for your browsing session and expire when you close your browser. Others remain on your device for a set period or until you delete them.
Cookie names and lifetimes vary by the services used and your choices. The AdRoll section below explains NextRoll's published retention periods.
8. Changes to This Cookies Policy
We may update this Cookies Policy from time to time. Any changes will be posted on this page and will take effect when published.
AdRoll / NextRoll advertising cookies
We use AdRoll, provided by NextRoll, Inc., for personalised advertising and retargeting on other websites and services, audience creation, limiting repeated advertisements and measuring advertising performance. AdRoll belongs in the Marketing category and requires your consent before its advertising cookies or tracking are used. Accepting Analytics alone does not give Marketing consent, and continuing to browse does not count as consent.
AdRoll uses cookies and similar identifiers with information such as IP address, browser and device details, pages and products viewed, basket and purchase activity, and advertising interactions. NextRoll states that its advertising cookies expire 13 months after the last time your device visits a website or service using its technology; another relevant visit can reset that period. Browsing-history data associated with these identifiers is deleted after 12 months. See the NextRoll Service Privacy Notice for its current cookie, partner and retention information.
You can decline Marketing through our cookie banner and change your choice through the cookie preferences control where displayed. Alternatively, delete this website's cookies in your browser to reset your saved choice, revisit the website and decline Marketing. You can also use NextRoll's advertising opt-out. Declining advertising cookies does not prevent you from shopping with us. Further information is in our Privacy Policy.
